InternetX to Tokenize 22 Million Domains, Bringing Web2 DNS Into the Web3 Era

In a landmark move bridging traditional internet infrastructure with blockchain technology, InternetX, a major domain registrar under the IONOS umbrella, has announced plans to tokenize its entire portfolio of 22 million domains. This ambitious transformation will be made possible through a partnership with D3’s Doma Protocol, a DNS-compliant blockchain platform purpose-built for domain finance.

From URLs to Tokens: What It Means

The integration will allow InternetX customers and partners to convert traditional domains into blockchain-based tokens, opening doors to a variety of Web3 utilities, including:

Crypto-native domain trading
Fractional ownership of high-value domains
Integration with decentralized applications (dApps)
New distribution channels via Web3 networks

Bridging capabilities will connect these tokenized domains to leading blockchain ecosystems such as Solana, Coinbase’s Base, and Avalanche.

Founded in Germany in the late 1990s, InternetX has long served ISPs, telecoms, and digital agencies with hosting and security services. This leap into Web3 marks a pivotal shift in how domain infrastructure might evolve for the decentralized internet.

Blockchain-based domains are increasingly seen as more secure, transparent, and user-centric, thanks to their ability to eliminate middlemen, enhance control, and facilitate interoperability between wallets, dApps, and identity systems.

Industry Momentum: A Growing Web3 Trend

InternetX’s move aligns with broader trends in the domain and crypto space. Notable players include:

Unstoppable Domains, which turns crypto wallet addresses into human-readable domain names and began integrating “.com” domains into the Web3 world in 2023.
Ethereum Name Service (ENS), which powers “.eth” domains linked to Ethereum wallets, boasting over 2 million registrations and integrations with mainstream payment platforms like PayPal and Venmo.
As Mike Carson, co-founder of Bitcoin-based Spaces Protocol, said, decentralized naming could be the gateway to onboarding the next billion crypto users.

Tokenizing domain names is just one part of a massive wave of RWA tokenization — the movement to bring real-world assets like real estate, financial instruments, and now, domains, onto the blockchain.

According to Binance Research, the total value of tokenized RWAs surpassed $25 billion in 2025, marking a 260% surge in the first half of the year alone.
Avalanche, one of the chains InternetX will utilize, recently attracted a $250 million tokenization fund focused on U.S. Treasurys and loan obligations, doubling the tokenized value on its network.
The Legal Green Light: Regulation Fuels Innovation

Pro-crypto legislation such as the CLARITY Act and the GENIUS Act has created a friendlier regulatory climate, encouraging more institutions and traditional service providers to enter the Web3 ecosystem. These laws are expected to accelerate adoption of tokenized domains and other RWAs across sectors like:

Finance
Intellectual property
Real estate
Digital identity
The Bottom Line

InternetX’s tokenization initiative represents a watershed moment in the convergence of Web2 and Web3. By leveraging the Doma Protocol to bring 22 million domains onchain, the company is not only modernizing its own infrastructure but also paving the way for a future where digital identity, ownership, and access are all blockchain-native.